Futurist Faith Popcorn coined the term "cocooning" a few years ago with regard to our societal need to hunker down and stay home - which was music to every installer's ears. Home theaters were referenced as the "new American hearthside", which certainly helped all of us in the consumer electronics and installation worlds. Popcorn's latest report points the way to living la vida "lo-co" - or local cocooning. She predicts a wave of loyal support of all things local: minor league sports teams, farmers' markets, community colleges, businesses and even "loco-tainment". Read on to see what this means for your local brand identity (after clicking on the website, read the full "2010" report):