In her blog, marketing consultant Laura Lake discusses the fine line between balancing good marketing and overwhelming your prospects. Due to the many communications conduits at our disposal (email, Twitter, LinkedIn, Facebook), Lake ponders the idea that technology may have made us more efficient but less effective. Bombarding your contact lists may be detrimental. "When you over-communicate with your customers, you will find that your message is being lost, your audience encounters confusion and worst yet-you will even begin to lose that audience one-by-one," says Lake. 

 

Before your followers start unsubscribing and dropping out, Lake suggests sending out a survey that inquires how your constituents would like to hear from you-and what information piques their interest. To learn about the right amount marketing, click here: