We're all familiar with the job search process these days. A fundamental step is to frequent the appropriate websites and enter keywords-including your city and job description-and other key phrases to see what jobs pop up. On the hiring side, posting a job description is like getting hit by a tidal wave: You'll be flooded with applicants. Many won't have the right qualifications. Some reapply daily. No matter how many times you specify "No phone calls, please," you'll get phone calls.

AV consultant John Stiernberg has published a white paper entitled "Is the Grass Really Greener?" It offers insights into custom installers' oft discussed transition to and from residential and commercial sectors. His "Top Twelve Myths and Realities" are a must read for those who are considering expanding their businesses to the other side of the fence.

A Maryland dealer makes good use of space to create a real world feel.
Starr Systems Design of Baltimore, Maryland, had a problem with their old showroom: It didn’t convey what the company could do for the client. So, to they
 embarked on a redesign of their facility, which produced an impressive result. Now, the company has a showroom that mimics the kinds of environments in which their luxury clientele live.

Today’s market is unique, as we are entering a post-recession era that requires all retailers and marketers in the CE industry to stay in-tune with the new affluent consumer in order to remain in business. Unity Marketing has conducted an in-depth attitudes and motivations study of the luxury consumer market.

Joel Romero has been in the boating industry for most of his life. After spending a good deal of his childhood around boats, he eventually moved on to start an apprenticeship in the field taking working and classes. In 2001, after a few years in Australia,  he came the U.S. and found himself in line to become one of the next salespeople and operators of California Coast Yachts, the West Coast dealership of Sunseeker International, one of the top yacht brands in the world.

New and exciting developments are taking place at California Audio Technology (CAT) and Newport Audio. They recently came to an agreement with Andrew Ard at DesignTech Marketing, Inc. in launching a new sales and marketing plan to work closely with their architects, builders, and designers. This new collaboration is based on mutual standards of quality.  “The implementation of any plan requires the insight of people who have proven track records in their areas of expertise.

World Wide Stereo went on a mission to promote audio this week with an event called “Music Matters.” The long time A/V retail store started by Bob Cole, which turned 30 this year, operates two stores in the southeast Pennsylvania region. It created an invitation-only event for customers that focused on promoting the audio side of the business.