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New Profit Opportunity: The Unseen Theater Component

August 2, 2010 By Mark Elson Be the first to comment
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Our efforts to spec the right speakers with proper dispersion characteristics are all for naught if we ignore the issue of sound propagation. Most professionals consider acoustical treatment in a home theater as the final, silent component. Many would sacrifice speaker quality in favor of including a robust sound-management system in the budget. If you enthusiastically endorse the solutions-after all, you're the expert-acoustical treatment will pay off in customer satisfaction and profits.

Fewer Purchases but More Luxurious Luxuries

August 2, 2010 By Mark Elson Be the first to comment
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Unity Marketing, which targets the purchasing habits of the affluent, has recently released its Home Luxury Report 2010. The survey of luxury consumers-with average incomes of about $220,000- represents 22 million affluent U.S. households. While the report indicates that fewer consumers purchased luxury goods, those who did spent 50 percent more than they did in 2008. In home electronics, televisions were the big mover. In terms of electronics brands for home and personal electronics categories, Apple took the top slot. Bose is another popular electronics brand, especially among the most affluent shoppers. 
 

Friday Humor: High Five Etiquette

July 30, 2010 By Mark Elson Be the first to comment
High Five Etiquette
                          click here for lessons:

Are You Planning Strategically?

July 30, 2010 By Mark Elson Be the first to comment
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Tim Berry, of small-business coaching firm Duct Tape Marketing, asks if you are a reactive manager or a planner in terms of running your day-to-day business. This article highlights 10 key elements for successful planning, which includes establishing a strategic focus. What is your company all about? How is it different? Are your employees informed in these areas? Berry emphasizes that goals are more likely to be accomplished when dates and deadlines are assigned. Who "owns" the task? How do you measure results?

Job Opportunity

July 29, 2010 By Luxury CE Staff Be the first to comment

Business Analyst (Tenafly, NJ)

Growing high-end consumer electronics co. seeks professional to utilize knowledge of corporate and business functions, as well as current technologies, including Use Cases, RUP, SPSS, Crestron programming, and Microsoft Office Suites etc. to conduct business analysis and develop business model tools. Design and execute budget and cost management models for the company. Perform operational planning and enhance business development plans to support sales and marketing departments. Prepare written reports and studies of existing business and sales processing systems to evaluate effectiveness and efficiency of company sales regions. Prepare flowcharts and diagrams. Participate in management and business operational meetings.

The Power of Project Management

July 29, 2010 By Mark Elson Be the first to comment
According to a survey conducted by ZweigWhite, a business services firm for the architectural and engineering sectors, only 51 percent of project managers receive any job-specific training before being promoted to the position. Less than one third of all surveyed firms reported that they always provide project management training to new project managers. The survey provides additional insight in the areas project administration, budgets and schedules to training, responsibilities and compensation. "Project manager is a role of many dimensions. [It's] a skill we will always be learning-no matter how many years we've been practicing it," says Christine Brack, principal of ZweigWhite.
 

The report breaks down the data by firm type, staff size, region, growth rate, and client base. Principals and project managers alike can use this report to assess and improve their firm's project management systems. To peruse ZweigWhite's offerings on project management, click here:

Over-Marketing Your Custom Installation Prospects?

July 29, 2010 By Mark Elson Be the first to comment
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In her blog, marketing consultant Laura Lake discusses the fine line between balancing good marketing and overwhelming your prospects. Due to the many communications conduits at our disposal (email, Twitter, LinkedIn, Facebook), Lake ponders the idea that technology may have made us more efficient but less effective. Bombarding your contact lists may be detrimental. "When you over-communicate with your customers, you will find that your message is being lost, your audience encounters confusion and worst yet-you will even begin to lose that audience one-by-one," says Lake. 
 
Before your followers start unsubscribing and dropping out, Lake suggests sending out a survey that inquires how your constituents would like to hear from you-and what information piques their interest. To learn about the right amount marketing, click here:

Wireless Lighting for a Reviving Retro Market

July 28, 2010 By Mark Elson Be the first to comment
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While the larger, new-construction projects may be fewer and farther between, you can still provide the magic of your craft in more affordable ways. One viable option is wireless lighting. Changing the mood of a room via different lighting scenarios, turning on the lights from a drive-up car, providing a nighttime security walkway and many other "enlightening" features are all available via wireless lighting systems-just like their fully wired counterparts. For samples of some of the better known manufacturers, click here.... here...here...here...and here:

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