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Richard Branson Q & A and Your Business

July 27, 2010 By Mark Elson Be the first to comment
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What drives Sir Richard Branson, founder of the Virgin Group? In this article, his comments include: "Doing business in a responsible and fair way is just as important as being profitable, if not more so. Because this is what will engage and motivate your employees...they will be more effective and will deliver better service, which in turn will encourage customers to come back and spend money with you.
 
"We had a clear vision of how we would deliver what the customer wanted (with a sense of fun!). We see things from the customer's perspective...[And] be prepared for a bumpy ride. Most entrepreneurs fail the first time they enter a market-or at very least have to recover from a tricky scrape." To fly with Sir Richard, click here:

You Can’t Hurry Love…and Marketing

July 27, 2010 By MarkElson Be the first to comment
Just like pulling an all-nighter during exams, marketing shortcuts don't work, says Drew McLellan, CEO of McLellan Marketing. Whether you have your own in-house department or are hiring an agency, McLellan holds up a big "stop" sign if the following conditions appear: 
You can't describe how you are genuinely different from your competitors; 
You can't describe your ideal customer; 
You don't have a broad brand/marketing strategy to prevent working in a vacuum; 
You lack a follow-up system for sales leads. 
 
"Don't short change the process, says McLellan. "If you do some strategic thinking up front, the tactics and tools actually get produced much faster and more cost effectively." To read the entire article without taking a shortcut, click here:

Sharing the Passion Behind Luxury Home Entertainment

July 26, 2010 By Charlie Randall Be the first to comment
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McIntosh Laboratory Inc. strives to make dealers successful—on their own terms.

People don’t get into the luxury home-entertainment channel because they have a cookie-cutter approach to retailing. The high-end audiovisual business always has been about passion, personal taste, self expression and style. So when it comes to special events and in-store promotions, it’s not surprising that the luxury retailing landscape is rich, varied and reflective of dealers themselves, and their discriminating clientele.

Full-Motion Flat-Panel TV Mounts by WallWizard

July 26, 2010 By Liz Palacios Be the first to comment
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WallWizard has introduced their new XM series of articulating mounts for thin flat-panel televisions. Two mounts are currently available: the XM60 (for 40-60” TVs) and the XM37 (for 26-37” TVs). Both mounts feature a unique cam mechanism that allows the TV to swivel 90 degrees left or right, or tilted up and down (+3 / -15 degrees).

The mounts were designed to make adjusting flat-panels easier. While most mounts often require a two-hand, two-step process, the XM series only needs to be adjusted by using one hand, or even one finger.

Inventory Control Always

July 23, 2010 By Mark Elson Be the first to comment

Managing the goods that flow in and out of your warehouse is an absolute must. The following White Paper by Jonathan Knapp outlines numerous systems and processes that can help you minimize loss and keep your operation running smoothly. Topics include only purchasing what you need for a project, inventory staging, accurate counts and check in/out logs. Knapp also discusses coordinating just-in-time ordering (JIT) with product delivery. Curious if your inventory methods are poised toward future growth? Read more at:

The Power of Summit Wireless

July 22, 2010 By Tony Parker Be the first to comment
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Summit Wireless products can save installers time, money and headaches—and can open up the retrofit market.

According to Parks Associates’ “High-end Entertainment Systems Analysis and Forecasts” report, which was released in the first quarter of 2008 by Bill Ablondi, custom installers have a significant opportunity to target mid-market customers who are willing to spend $5,000 to $15,000 for multi-room audiovisual and home-theater systems. Even now, big-box and specialty A/V retailers haven’t addressed this area adequately.

What's My Business Worth?

July 22, 2010 By Mark Elson Be the first to comment
It's the most important financial question you can ask-and the most difficult one to answer. With the help of numerous online calculators, you can find out what your company is worth. You can also find out how your company's financials stack against others in your industry. To help you assess price-tag-to-earnings ratios, credit, risk and other projections, check out the following sample resources here... here... and here:

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